On-Line Advertising Solutions
After the stage of designing the website has been completed, and it is online, there are still several steps to make so that your company website would be more accessible to a larger category of your target public. For this we offer a series of web promotion techniques such as:
SEO (Searching Engines Optimization)
The website optimization for searching engines aim the assurance of a highest position within the search engines (Google, Yahoo, MSN etc) which will automatically attract a good traffic for your webpage.
The website source code optimization (meta tags, pages titles, description, keywords, internal link within webpage, tags for images etc) is essential for an easy and rapid founding according to the specific keywords of the activity domain.
Thus, you can beneficiate from an increasing number of viewers – potential clients (because they reach the site after specific search), a better positioning within the search engines with a direct impact over the positive traffic (targeted audience, users from the target public) all of them heading towards the increasing volume of cash generated by the online activity.
SEM (Search Engine Marketing)
Search engine marketing comprises a series of means through an website may reach very good positioning on search engines, or in other words may reach relevant results for specific keywords and overtake the competing websites in those search engines as well as in terms of traffic of unique viewers. Among the most used SEM instruments are: Google AdWords, Microsoft adCenter and Yahoo! Search Marketing. In Romania, Google AdWords has the largest impact.
Applying for specialized directories
These directories are portals (sites) specialized in specific fields such as auto, medical etc, activity domains, and offered services types. Usually, if these directories are more relevant the listing is being made through a subscription which value increases depending by the offered facilities: regular listing, preferential one (for instance: possibility of personalized the application by adding a logo), special size, entire pages for an application etc.
AdWords, AdSense campaigns (pay-per-click)
"GoogleAdWords is a rapid and efficient advertising way on Google and on its advertisement partner sites regardless the budget you have. AdWords texts are being shown along with the Google search results as well as the searching and contain sites from Google network which is continuously increases and includes websites such as AOL, EarthLink, HowStuffWorks and Blogger. Your Google AdWords texts will reach to a large audience every day by beneficiating from the Google searches and Google Network page shown"
Source: https://adwords.google.ro/support/bin/answer.py?answer=6084&topic=115
"Google AdSense offers Google AdWords text based advertisements which are relevant for those who view the Internet pages – and Google is paying the web editors for it. Google AdSense is addressing to the web editors who wants to earn more profit from advertisement on their websites, and on the other hand try to maintain the editorial quality"
Source: http://adwords.google.com/support/bin/answer.py?hl=ro&answer=6519
Banners campaigns (payment on advertise)
Banners represent simple or animated graphic elements placed on certain sites with a large numbers of visitors in places where they can be easily spotted (usually at the top of the pages). Taxes for placing a banner are being calculated usually related to the number of impressions (expositions). This type of promotion must be also oriented to the target public by identify the sites with large traffic which attract users from your target public and by placing the banners only on the selected sites.
Web marketing (market analysis vs. target)
Web marketing is a complete promotion solution which imply, beside the promotion using one or more of the above mentioned methods, a preliminary stage of market analysis, business to promote and competition analysis, as well as the target public analysis.
Other promotion instruments:
- Partnerships with other sites (link exchange)
- Company blogs
- Viral campaigns
- E-mail marketing
- SMS marketing
- Blogs, podcasting, videocasting
